Develop with us
Campbell Gray sets a mark for its great service, quirky room types, design style, and individuality, highly knowledgeable staff who are constantly working hard to deliver on the promise “It’s all about the service”
In Partnership With
What We Do
Campbell Gray Hotels offers design input, development, technical services and long-term management for hotels. residential and mixed-use projects.
We are committed to being engaged in the development process from day one. creating the property’s identity, influenced by our philosophies and concepts throughout the project.
We believe in creating things that are built to last and quite simply, we are the antidote to other cookie cutter hotel companies.
While there is no rigid template for a Campbell Gray Hotel, we take pride in selectively choosing projects which we believe can become the best in their market, blending an air of Britishness in design and service models, while integrating the hospitality ethos of each market we work in.
Importantly, we base ourselves on an excellent owner relationship where there is a meeting of minds, and shared passion and vision.
Our involvement covers the following stages of an hotel’s creation:
- Planning and Concept Creation
- Development
- Pre-opening
- Operating
Development / Technical Services
Our team has been brought together from some of the world’s most established and innovative hotel groups. We use this experience to advise and review all aspects of a project with the owner and appointed consultants including architects, interior designers, engineers and other specialists. To assist we provide, where required, the following:
- Project Vision, philosophy and master planning
- Financial Forecasts and budgeting
- Operational brief including, service requirements, operating equipment and IT system requirements.
- Concept briefs and interior design input, lighting and landscape brief, decoration & art sourcing.
- Pre-opening plans and critical paths, including, budgeting, staffing and training, business planning, public relations and marketing.
As none of our Campbell Gray Hotels is the same as the other, we often work with the industry’s leading authorities in specific fields. We have curated a talent list of Artists. Specialist Chefs, Technical Experts, Wellbeing Gurus, Designers and Music Professionals to call upon specific to the project.
Management
Integrity is the foundation stone behind the management of the hotels in our care. We have, over many years, developed our policies and service standards to reflect the high levels we seek to achieve; all according to our industry’s best practice, staff training and guest service:
CGH Policies & Procedures
Each of our hotels receives a complete set of our company s operating policies and procedures. These are for all departments and reviewed for each destination to ensure they meet legal and labour requirements.
It's All About Service (IAAS)
All departments have their own complete training manual for all roles and responsibilities, both internal and guest service.
How To Do Its (HTDIS)
Our guest focused training that delivers natural consistency
Developer Benefits
- Price premium relative to competitor from brand benefits, hotel services, product confidence, and long-term management agreements
- Faster sales velocity
- Lower sales / marketing costs
- Enhanced hotel economics
- Lower cost from sale of real estate
- Higher OOD revenue (F&B, spa, etc.)
- Bottom line uplift via HOA allocations
- Integrated marketing support and sales advisory
- Enhanced lead generation
- Comprehensive benefits
- Technical and pre-opening guidance
- Management and HOA expertise
- Integrated hotel systems & programs
Hotel & Residences Integration
- Integration facilitates: an enhanced service extended to residents that includes in-residence dining & catering, private chefs, concierge service, private transportation, and more.
- Residents possess the ability to charge resort expenses to a personal account, reinforcing the exclusivity and the convenience of creating seamless experiences throughout.
- Hotel economics & scale are enhanced with operating expenses allocated to residential P&L thanks to shared staffing and direct operating expenses.
- Residents generate ancillary revenues improving profitability.
Superior Value Proposition
- Benefits to Residence Owners
- Emotional appeal
- Trust & confidence
- Privacy
- Exclusive invitation to join DISCOVERY loyalty programme
- Luxury
- Prestige
- 24/7 on-demand hotel services
- Integration with hotel facilities
- Design & innovation
- Asset protection
- Brand ensures differentiation
- Professionally managed by five-star operator
Core
Services
Core services are delivered to all residence owners and are included in service charge assessments. Core services are customized around the market and target buyers and are jointly agreed with development partners.
- Residence concierge
- Doormen & valet
- Security
- Owner services
- Clubhouse / residence lounge staff
- Common area maintenance, utilities and housekeeping
- Replacement and capital reserves
- Administration
- Property insurance
A La Carte Services
A-la-carte services are optional and subject to additional charges that may typically be billed to a personal account. Residence concierge as a convenient, single point of contact coordinates a la carte services. Services are also customized around market needs and buyer expectations, and may include:
- In-residence catering
- Personal chef
- Shopping services
- Personal assistant
- Childcare
- Dry cleaning & laundry
- Private transportation
- In-residence housekeeping
- In-residence maintenance
Define
From a road-side café concept to a fine dining restaurant, Campbell Gray Restaurants understands what it takes to provide turn-key solutions for food and beverage outlets; those that stimulate the senses, evoke emotions and deliver on the promise of a complete culinary experience.
We will assess the market, through comprehensive research, evaluating the comp set, and identifying trends and gaps that will help guide the process.
Design
Our team of interior, engineering, culinary, experience experts, and consultants will take over and create a narrative that appeals to the palate, creates a legacy for the venue, and encourages strong communication amongst the communities you’re looking to attract, driving your reputation and enhancing your service levels.
From developing relationships with suppliers, including staffing, supply chain, and kitchen workflow, we’ll define a feasible management and execution plan. Sourcing the finest in seasonal, sustainable and local ingredients, providing the fundamental inspirations for menus, all curated by our technical culinary experts.
Deliver
While we work to develop your concept, and progress is being made in the background we’ll define your USPs, and craft a narrative that will be shared with stakeholders, customers, the media and regulatory authorities.
We’ll support the development of a marketing plan that highlights your unique concept; utilising social media and traditional media, local partnerships, guerilla marketing and community events to build awareness and attract customers.
Health & Wellbeing
At Campbell Gray Hotels we believe today’s traveller is even more in-tune with their wellbeing.
We created PUREGRAY as an antidote that is not defined by the four walls of a spa or gym. It is part of the hotel’s DNA. PUREGRAY offers an holistic approach to services and provides body treatments, meditation classes, exercise groups and personal one on one experiences.
PUREGRAY extends to in-room self-practice and exercise as well as outdoor and explore, running, cycling, hiking and swimming. We also understand that feeding your body correctly feeds your mind and soul. Our approach to health can been seen in our balanced menus and accommodating our guest’s preferences.
